January 9th 2018 at 5:25 am
Originally from Singapore, Business Student Rachael Yeh Kai Ming was trying to find a "way to gain some practical experience and contribute meaningfully to society" when she applied for a McCusker Centre for Citizenship at UWA internship.
"I was looking for an interesting unit to take in my last year of university and it certainly was,” Rachael says.
Rachael completed her internship with SNAICC - a National Voice for our Children during Semester 2 2017 where she worked on promotional, marketing and events activities for the organisation, who advocate on behalf of Aboriginal and Torres Strait Islander children.
Rachael's main project was to plan and prepare social media content for the organisation's upcoming events and campaigns, the Family Matters WA campaign in particular. She helped create a promotional video, an integral part of the SNAICC campaign, which "aims to ensure Aboriginal and Torres Strait Islander children and young people grow up safe and cared for in Family, Community and Culture".
You can view the video here https://www.youtube.com/watch?v=s7aOCxlI2Vo
Through her own research, and by applying knowledge she has learned as a marketing student, Rachael saw how useful social media and video can be as tools to reach organisations' target audiences – in this case Aboriginal and Torres Strait Islander people.
"As I was only just beginning to gain awareness of cultural differences, my biggest challenge was suggesting projects and ideas that are in line with Aboriginal and Torres Strait Islander people’s culture and style," Rachael says.
"In Uni, we learn about simple ideas like brand awareness, the models and frameworks to achieve ‘sales’ and successful word of mouth for companies.
"Although SNAICC does not actually sell a product, the concepts were generally helpful and applicable when coming out with ideas to increase campaign awareness for SNAICC."
Rachael says the content she created during her internship will help to promote SNAICC's Family Matters WA campaign and their commitment to work towards improving the lives of future generations of Aboriginal and Torres Strait Islander people.
As well as learning more about Aboriginal and Torres Strait Islander people and culture, and how to practically apply her skills in a not-for-profit setting, Rachael learned a lot about herself during her internship. She says her supervisor, William Hayward, was a fantastic mentor and guided her through her internship, encouraging her to step up and have confidence in herself and her own ability.
Here are the five reasons Rachael says you should apply for a McCusker Centre for Citizenship internship!
Apply for a Semester 1 internship here: http://www.mccuskercentre.uwa.edu.au/program/internships-students